{"title":"Lounge wear","description":"\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eUnmask loungewear brings calm to comfort and strength to ease. Minimal in design, uncompromising in quality, and made to be worn effortlessly, every day and everywhere.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"firmus®-oversized-hoodie","title":"FIRMUS® | OVERSIZED HOODIE","description":"\u003cp\u003e\u003cstrong\u003eRESISTANCE® | PREMIUM FIT OVERSIZED HOODIE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis oversized hoodie is crafted from premium heavyweight cotton, delivering a luxurious feel and exceptional comfort. The relaxed fit and minimalist finish create a powerful yet understated look. 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Every UNMASK piece is designed to last for years — because true quality speaks for itself.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0856\/5207\/8922\/files\/Productpage-foto-2.png?v=1768304784\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDESIGN\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"54\" data-start=\"11\"\u003eUnmask believes in the power of simplicity.\u003c\/p\u003e\n\u003cp data-end=\"295\" data-start=\"56\"\u003eOur garments are intentionally \u003cstrong data-end=\"96\" data-start=\"87\"\u003eblank\u003c\/strong\u003e — no prints, no distractions, no unnecessary details. What remains is pure design: the cut, the fabric, the fit. Each piece stands on its own and leaves space for the wearer to tell their own story.\u003c\/p\u003e\n\u003cp data-end=\"496\" data-start=\"297\"\u003eWe don’t see minimalism as emptiness, but as focus. 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Every Unmask piece is designed to last for years — because true quality stands the test of time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0856\/5207\/8922\/files\/Productpage-foto-2.png?v=1768304784\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDESIGN\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"11\" data-end=\"54\"\u003eUnmask believes in the power of simplicity.\u003c\/p\u003e\n\u003cp data-start=\"56\" data-end=\"295\"\u003eOur garments are intentionally\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"87\" data-end=\"96\"\u003eblank\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— no prints, no distractions, no unnecessary details. What remains is pure design: the cut, the fabric, the fit. 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The interior is softly brushed for warmth and comfort, while the exterior maintains a clean, structured appearance.\u003c\/p\u003e\n\u003cp\u003eSubtle, refined details set this hoodie apart: round drawstrings in a matching color with metal tips, a double-layered hood for added structure and durability, and precise stitching that ensures a clean, premium finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMedium fit\u003c\/li\u003e\n\u003cli\u003e350 g\/m² brushed fleece\u003c\/li\u003e\n\u003cli\u003e100% organic ring-spun and combed cotton\u003cbr\u003e\u003cem\u003e(Heather Haze: 80% organic cotton \/ 20% recycled cotton)\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eGarment-washed fabric\u003c\/li\u003e\n\u003cli\u003eDouble-layered hood\u003c\/li\u003e\n\u003cli\u003eRound drawstrings with metal finishing\u003c\/li\u003e\n\u003cli\u003eSoft on the inside, structured on the outside\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePREMIUM MATERIALS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur garments are crafted from carefully selected, high-quality materials that combine durability, comfort, and style. We choose fabrics that not only deliver a refined, premium look but are also practical and breathable. Every UNMASK piece is designed to last for years — because true quality stands the test of time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0856\/5207\/8922\/files\/Productpage-foto-2.png?v=1768304784\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDESIGN\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"54\" data-start=\"11\"\u003eUnmask believes in the power of simplicity.\u003c\/p\u003e\n\u003cp data-end=\"295\" data-start=\"56\"\u003eOur garments are intentionally \u003cstrong data-end=\"96\" data-start=\"87\"\u003eblank\u003c\/strong\u003e — no prints, no distractions, no unnecessary details. What remains is pure design: the cut, the fabric, the fit. 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